In a medium size bowl, whisk one cup of the flour with the yeast and stir in the hot water until smooth. Cover with plastic wrap or a dish towel and let rise about 45 minutes or until puffy and bubbly.

Directly into the bowl, add the salt, honey, oil, and eggs. Stir with a spatula until well mixed, then add the remaining three cups of flour. Stir until dough forms a sticky mass. Place dough onto a lightly floured work surface and knead for a few minutes, until dough becomes smooth. Transfer to a lightly oiled bowl, cover with plastic wrap or a dish towel and let it rise until doubled in size, one to two hours.

Punch down and place dough on a lightly floured surface. Using a rolling pin, roll dough out until it is medium thick.

Using a spatula, spread an even layer of nutella on the dough, leaving some space around the edges.

With a sharp knife, cut dough into four sections and roll each piece into a long strand.

Attach strands at one end and braid into one long loaf (see video above).

Brush with egg wash.

Preheat the oven to 350ºF. Let the loaf rise on a greased or parchment-lined baking sheet, about 30 minutes.

Brush one more time with egg wash. Bake for 40 to 50 minutes, checking after 40 minutes. Once baked, transfer to a wire rack and cool completely.

Once cooled, place flower decorations throughout the loaf.